1. I follow certain bands on Twitter and Facebook. Their activity on these social media websites has allowed me to see previously unknown aspects of their lifestyles. An example of this is the band Skillet. They post a video podcast on their Facebook fan page as well as on itunes and YouTube. This podcast shows the behind the scenes of concerts, bus rides, and their lives. I also follow individual members of this band. Some members of Skillet post pictures on their twitter. It makes these people seem more like human beings and not some fictional character you hear on the radio. Evan’s Ladder of Engagement is creating content by posting photos, evangelize offering consists of the actual fan page, consume content is reading updated posts and curate content is watching videos posted on the fan page.
2. The two distinct brands of social media are Twitter and Facebook. I am interning at the LPGA State Farm Classic and I am in charge of the social media. I never realized how important these two websites were to a business until I started interning. We use this to inform every fan and follower of the breaking news and tournament updates. The goal is to expand the amount of friends on Facebook in order to establish a larger fan base.
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